Just, like, trying to isolate from everything, to try and stay focused and try not to be too influenced by everything but still keep my eye on what’s going on and stuff. Rocky reveals that he has been working hard at the album sharing, “I kinda been in the zone. Unfortunately it was true and people saw immediately through my ruse so I just had no friends.The artist jumps right in to discuss his forthcoming album, All Smiles. I grew up in a rural village in Western Australia so I barely brushed my hair or wore shoes until I moved to the UK, and I was legitimately concerned everyone in the UK listened to take that and I would have to fake being a fan to fit in. Tell us one thing about yourself that most people won’t know… In some ways this is super positive because it pushes the level of creativity and drive to thrive but unfortunately it also means that everyone is working harder for less money.
The industry already feels the pinch because there is such a high turnover of content and so many platforms to watch on, which means budgets aren't what they were. Music videos will always resonate with people as I think people are drawn to visuals, as you can see in the growth in visual based platforms like Instagram and tiktok, The music video industry will, and has had to, evolve to interact with its target audiences on these platforms. Where do you see the music video industry being in five years’ time? This obviously effects the whole process from turnaround, to budgets, to deliverables and in terms of grading people take the idea that people will probably be watching their films on a little square on YouTube or on their phones into account, which makes colourists internally weep. When a music video dropped people would continue to watch it for weeks maybe even months before it would be superceded by the next new release where as today music videos have a much shorter shelf life. When I started the budgets for promos were already shrinking but YouTube wasn't the behemoth it is now and people were still watching music channels to watch promos so turnover and accessibility to videos wasn't as anywhere/anytime as today. How do you feel the promo industry has changed since you started in it? I love their intelligent and playful lyrics. What artist(s) would you most like to work with and why?įrom a fan girl perspective, Missy Elliott would be pretty incredible - her videos resonated with me as a child, she keeps on making interesting promos and can you imagine the stories she has to tell!? Also, Mahalia I love her fresh sound, aesthetic and general vibe and Tank and the bangas. And everyday you can learn a new trick or technique, I know people might think the spaceship style blackboard is over kill but you really use do all of the knobs and whistles! Well I guess I would have to say Baselight which seems an obvious choice! But it really is an incredible piece of kit to use.
#Asap rocky forever colourist professional
What’s your favourite bit of tech, whether for professional or personal use? Professionally I would have to say my senior colourists who have taught me everything - Paul Harrison and Duncan Russell are big influences and inspiration for me technically as they are always adapting techniques and trying new ways to grade.ĭirectors and Artist wise there are too many to mention! Every session I am lucky enough to be reminded how many mega talented directors and artists are out there, and then they will recommend other directors and artists and so on and so on.Įverything! So lucky that in the grade you can always just have your music lulling away as you work, and I love when clients suggest new music because otherwise my heavy rotation is always Giles Peterson, Sampa the great, Sade, Anderson Paak, A Tribe Called Quest, Ocean Wisdom, Mahalia, Aretha Franklin, Khruangbin, anything I can either bop to or sob to.
Oh lord, any one and everyone! there are so many incredibly talented directors and artists out there, its hard not to be intimidated when they come into the suite to work with me! In this day and age you'd have to try very hard not to find inspiration from all around. What other directors/artists do you look to for inspiration?